This Better Homes & Gardens Signature Soft texture bath towel is the towel you have been dreaming of. It is extremely soft and fluffy; it is super absorbent and makes the bath experience so enjoyable; it brings comfort and styles to your bathroom in the colors you love. It is made of cotton that are sustainably grown in the US; it is engineered with PureLOFT technology for maximum softness and durability; it becomes loftier after the first few wash and dry cycles. It is treated with Intellifresh freshness protection that keeps it smelling fresh.